Art Career Class

MODULE 2: Social Media

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Q & A Session.

Question: Why should an artist use social media? 

Answer: 

  • Having a web presence is now an essential part of getting the word out about your work! Websites, blogs, photo sharing sites and other artist portfolio platforms are easier to build than ever, with more prefab templates to choose from and the cost of maintaining these sites is relatively low or even free!
  • When you link different forms of social media to your website using widgets and buttons, it can help to create greater connectivity, and it also allow your followers to see your creative process, helping to turn web traffic into real traffic in getting the word out about your events, exhibitions, demonstrations, classes you may be teaching, etc. 
  • Although social media platforms take a little bit of effort to get familiar with, many artists love being able to post new material and accomplishments each and every week, not to mention that a well done website with great social media links can create a bit of buzz about your work all by itself!
  • Always remember that a website and your social media links are some of the first things that an interested gallery dealer, client or potential collector will look at. It is also where potential employers will get a snapshot of your skills and academic background. Having a strong media presence is the place where other artists and fans will access your work on a daily, weekly and monthly basis. 
  • And if building a website is too complex, learn how to make a professional looking blog instead. If done properly, a well designed blog can convey all the necessary infomation about your work in just as professional a manner as a website. 

 

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PART 1: SELF EDUCATE ABOUT SOCIAL MEDIA SITES AND LIST THE ANSWERS ON QUIZ 3.


Before picking any social media sites take a moment and self educate about what they are used for and how what they offer can work to your benefit as an artist. Try to think of new uses for platforms in terms of communicating, connecting, and building an audience for your artwork. Adopt those forms of social media which already have the largest numbers of users and build out from there by using "speciality" platforms that cater more to the arts.

 

Question 1: What are the top social networking sites today and why? Research and be ready to present your finding to the class.
60+ Social Networking sites

http://makeawebsitehub.com/social-media-sites/
About Tech

http://webtrends.about.com/od/socialnetworkingreviews/tp/Social-Networking-Sites.htm
eBiz

http://www.ebizmba.com/articles/social-networking-websites
Hootsuite

https://blog.hootsuite.com/best-social-media-apps-list/
Small Business Trends

http://smallbiztrends.com/2016/05/popular-social-media-sites.html
Social Media Today

http://www.socialmediatoday.com/social-networks/2015-04-13/worlds-21-most-important-social-media-sites-and-apps-2015

 

Question 2: What are the best social media networks for creative people and why? Research and be ready to present your finding to the class.

Top 10 Social Networks for Creative People

http://lateralaction.com/articles/social-networks-for-creatives/

Most Popular Social Networks for Artists

http://www.talnts.com/blog/most-popular-social-networks-for-artists/

MOD

http://www.makeuseof.com/tag/best-creative-social-networks-art/

 

Question 3: What are the top reasons that artists fail at social media? Research and be ready to present your finding to the class.

Top Ten Reasons why artists fail at social media

https://www.lightspacetime.com/top-10-reasons-why-artists-fail-with-social-media/

10 Social Media Tips for the Struggling Artist

https://design.tutsplus.com/articles/10-easy-social-media-tips-for-the-struggling-artist--cms-24209

5 Reasons Artists Fail at Social Media (and how to succeed) 

https://www.artworkarchive.com/blog/5-reasons-why-artists-fail-with-social-media-and-how-to-succeed

 

Question 4: Why is instagram so important in the artworld? Research and be ready to present your finding to the class.

Why the world most talked about new art dealer is instagram

http://www.vogue.com/article/buying-and-selling-art-on-instagram

Instagram art: How Artists are cashing in on social media

http://www.independent.co.uk/arts-entertainment/art/features/instagram-art-how-artists-are-cashing-in-on-social-media-9846220.html

How to snap your way to art success on instagram

https://www.artworkarchive.com/blog/how-to-snap-your-way-to-art-success-on-instagram​

Top 10 tips for promoting yourself and your artwork on instagram

https://news.artnet.com/art-world/10-ways-promote-yourself-instagram-283599​

 

Question 5: Why is social media vital for artists today? Research and be ready to present your finding to the class.

Social media have become a vital tool for artists

http://www.latimes.com/entertainment/arts/miranda/la-et-cam-is-social-media-good-for-art-20160517-snap-htmlstory.html

Art and Fine Art Tips

http://www.finearttips.com/2010/01/5-reasons-why-artists-need-social-media-stats-to-back-it-up/​

 

Question 6: Why is Social Media the "New" Gallery? Research and be ready to present your finding to the class.

Artists and the Digital: Why Social Media is the gallery

http://mashable.com/2012/01/20/artists-social-digital-media/#YGrxbor.Omqw

Is Social Media the New Gallery

http://www.stanforddaily.com/2015/04/08/is-social-media-the-new-gallery/​

6 Social Media tips for artists and gallery owners

https://www.americanexpress.com/us/small-business/openforum/articles/6-social-media-tips-for-artists-and-gallery-owners/​

How to run an artist-gallery collaboration social media campaign

http://www.galleryfuel.com/2016/03/04/how-to-run-an-artist-gallery-social-media-collaboration-campaign/​

 

Question 7: How can artists use social media to promote their work? Research and be ready to present your finding to the class.

How Artists can use social media to discover and promote their work

http://www.huffingtonpost.com/carlota-zimmerman/how-artists-can-use-socia_b_4756824.html

Best Social Networks for artists to sell thier work

http://www.standardmarketing.com/2014/10/best-social-networks-artists-sell-work/​

6 Social Media Tips

https://www.americanexpress.com/us/small-business/openforum/articles/6-social-media-tips-for-artists-and-gallery-owners/

 

Question 8: What are the top social media platforms for Artists? Research and be ready to present your finding to the class.

The Top 3 Social Media Platfomrs for an artist

http://iamdetour.com/top-3-social-media-platfoms-for-artist/

The Best Social Meida Site to promote your art?

http://www.parkablogs.com/content/imfa-13-best-social-media-site-promote-your-art​

Most popular social networks for artists

http://www.talnts.com/blog/most-popular-social-networks-for-artists/​

 

Question 9: What is some honest advice for artist who use social media today? Research and be ready to present your finding to the class.

An Honest Look at Social Media for Artists

https://www.artsyshark.com/2015/08/18/an-honest-look-at-social-media-for-artists/

Art Career Project

http://www.theartcareerproject.com/social-media-your-art-career-best-practices-advantages/4026/

Can an artist exist on social media?

https://www.apollo-magazine.com/can-art-exist-on-social-media/

Internet Marketing: The 10 Biggest Mistakes Made By Artists

http://lateralaction.com/articles/artists-internet-marketing/

 

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PART 2: PICK SOCIAL MEDIA SERVICES YOU LIKE AND LIST THEM ON QUIZ 2.


Pick one or more social media sites that show off your work and process as an artist. Make sure to link them to your website, Facebook page, etc. so that your active social media sites connect to your other platforms. Make sure the widgets/buttons are visible and easy to come across.

Use different forms of social media to show off a different aspect of your work and working process than what you present on other sites. If you repeat the same images and the same angle on all your platforms its better to consolidate them down to just one or two platforms rather than to diversify. Conversely, if you are able to cultivate different "voices" or a different look into your life and art on different social media sites, than cross-platform synergy will work for you and your various audiences, with each new platform ultimately allowing them a different user-generated experience each and every time they visit your work.

Pick the platforms for social media that fit you and your work. Update them regularly or don't use them at all! A dead site works against you in much the same way that an active site works for you. 


Social Media for Artists (sub-category)


BizSugar

http://www.bizsugar.com | Free Business advice |


Blogger

https://www.blogger.com/ | Free Blog |

Facebook

https://www.facebook.com


Facetime

https://support.apple.com/en-us/HT204380  | Free calls and networking | worldwide |


Foursquare

https://foursquare.com | Social connection | Close physical community |


Flickr

https://www.flickr.com | Photo sharing |


Google +

https://plus.google.com | Social media | Virtual community


Kik

https://www.kik.com | Social media | Conversational community sharing |


Instagram

https://www.instagram.com | Photo sharing with comments | Virtual community |


Linkedin

https://www.linkedin.com | Professional social media connections | Physical and virtual community |


Medium

https://medium.com | Social Medium | Longer form sharing with text and image |


Myspace

https://myspace.com | Social Media |


Periscope

https://www.periscope.tv | Social media |


Pinterest

https://www.pinterest.com | Image sharing with comments | Virtual community


Posthaven

https://posthaven.com | Pay for Blog with more options |


Skype

https://www.skype.com/en/features/video-chat/  |Free calls and networking | worldwide |


Slack

https://slack.com | Social media for teams |


Snapchat

https://www.snapchat.com | Social media |


Tumblr

https://www.tumblr.com | Blog


Twitter

https://twitter.com/ | Short comments social media |


Viber

http://www.viber.com/en/ | Free calls and networking | worldwide |


Vimeo

https://vimeo.com | Artist video channel |


Vine

https://vine.co | Short artist video channel |


WhatsApp

https://www.whatsapp.com | Free messaging | Worldwide |


YikYak

https://www.yikyak.com/home | Social Media for local community |


Youtube

https://youtube.com | Artist video channel |

 

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Social Media Sites for Artists

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